VODAFONE ADS

I simply adore the Hutch, oops I mean the Vodafone ads..brilliant conceptualisation! The little girl with the dog following her is soo cute!! :-) ...makes me go aww everytime I see the ad!! Airtel is good in terms on human relationships and communication ..but Vodafone (I still think of it as Hutch) reaches out to people at a much more basic level...I'd really like to write an ad or come up with a concept like this..an idea so brilliant that it's stunning in its simplicity...just exploring childhood and fun and most of all connection..somehow the whole aspect of childhood fascinates me..I'm soo mesmerised by the whole kingdom of children...the entire realm in which they reside..the way they create their own fantasies and enjoy them..Calvin and Hobbes so masterfully recreates that..so does the Hutch ad..and so does Wonder Years!! :-) Bill Watterson wrote in his prelude to Calvin and Hobbes " Children reside in a world that is so real yet it is so removed from reality..the child is both the Keeper and King of his realm..and he chooses his own friends and followers..and so few parents understand this..."

Everyday I want to fly..stay by my side,
Everyday I want to dream...stay by my side,
Every morning I wish I could just play...wish the mornings would just stay!

Everyday I want to fly..stay by my side,
Everyday I want to dream...stay by my side....

Brilliant and lovely is the word!!